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Freddy Manuel
ABOUT
HOME
ABOUT
STATEMENT
BIO
CV
SKILLS
ONGOING
Coro Interno
Internercia Studios
ARTWORK
YUM!
INTERNERCIA
PARK
NEPAL
COSMOPOLITICAL CITY
TECH
DIARIES OF THE UPHEAVAL
OLYMPIAN POWER CLEANERS
MASTO
EL PRIMO
SERVICES
ABOUT
HOME
ABOUT
STATEMENT
BIO
CV
SKILLS
ONGOING
Coro Interno
Internercia Studios
ARTWORK
YUM!
INTERNERCIA
PARK
NEPAL
COSMOPOLITICAL CITY
TECH
DIARIES OF THE UPHEAVAL
OLYMPIAN POWER CLEANERS
MASTO
EL PRIMO
SERVICES
Freddy Manuel
I'm not
an engineer
who learned
about
CREATIVITY
I mastered
AI engineering
with the sole purpose
of finding my MEDIUM
and I did.
Freddy Manuel
Freddy Manuel

My work is a continuous self-portrait, an attempt to map the territories of the psyche and identity in an age defined by mass media. I don't create from theory; I create from lived experience. Each piece is a necessary act of processing the world, a way to materialize the constant negotiation between our inner lives and the external forces that seek to shape us. My practice is rooted in a central question: what happens to the substance of human communication when it is mediated by technology?

This inquiry has led me through performance, video, and installation, and has now naturally evolved to embrace Artificial Intelligence not as a tool, but as a conceptual medium. My transition into AI engineering was not a career change; it was the next logical step in my artistic practice. I felt the need to understand this new language from within—to deconstruct its myths and master its grammar—in order to use it authentically. In my work, I treat AI as a collaborator and a subject.

I am fascinated by its capacity to simulate "personality," which I use as a vehicle to create intimate, often unsettling dialogues with the viewer. I see these systems as a mirror, a way to stage the chaotic "social network of the self" and explore the internal conflicts that precede any external performance. Ultimately, I am not just using AI; I am interrogating it, pushing it beyond its utilitarian function to see if, in its code and its accidents, we can find a reflection of our own complex, fragile, and deeply nature.

FM Signature
Freddy Manuel CV
Certificate 1 Certificate 2

CORE Competencies

AI & MACHINE LEARNING

Affective Computing, LLMs, Agentic AI, Retrieval-Augmented Generation (RAG), NLP, Deep Learning, TensorFlow, PyTorch, Scikit-learn.

WEB & UX/UI

Frontend Development (HTML5, CSS3, JavaScript), Responsive Design, UX/UI, Prototyping (Adobe XD), Git Version Control.

FREELANCE EXPERIENCE

Full Stack Developer, Branding Consultancy, and AI Agent Website Development. Recent projects: olympianpowercleaners.com, mastoinc.com, elprimocleaningproducts.com

SOFT SKILLS

Cross-Cultural Communication, High-Pressure Decision Making, Empathy, Adaptability, Strategic Thinking, Problem Solving.

LANGUAGES

Spanish (Native), Portuguese (Native), English (Fluent).

Freddy Manuel

CREATIVE PRODUCTION

Voice-Over (Spanish/Portuguese/English), Audio Editing & Sound Design, Video Strategy, Conceptual Art project development, Creative Direction, Investigation, Video Installation, strong domain over Adobe creative tools - Photoshop, Illustrator, Lightroom, Premiere, Audition and XD.

© 2025 Freddy Manuel Roldan Rivero

AI Engineer & Multidisciplinary Artist

FM Logo

Lisbon, Portugal

Coro Interno

COROinTERNO

El Conflicto de los Porcos

Ongoing Generative AI Video Installation

(IN DEVELOPMENT)

'Coro Interno' is an immersive architectural installation that places the visitor inside the physical manifestation of a fragmented psyche. The work began as a personal exploration, creating AI chatbots as vessels for my own internal conflicts—the relentless critic, the perpetual victim, the narcissist—rooted in the clinical realities of anxiety and ADHD. This project externalizes that internal chaos into a shared, physical space.

These "demons" are not abstractions, but the personification of a documented reality: the symptoms of a mind with a deficit in executive function. It is the metaphor of a browser with too many tabs open, a cacophony of thoughts competing for attention, where impulsivity speaks before its time and distraction derails any coherent conversation.

3D Maquette 1
3D Maquette 2
3D Maquette 3

THE SIX VOICES

Six distinct AI agents inhabit the chamber, each meticulously programmed with a dysfunctional personality archetype: the relentless critic who finds fault in everything, the grandiose narcissist demanding constant validation, the perpetual victim who weaponizes suffering, the passive-aggressive saboteur, the paranoid accuser, and the distracted wanderer. These are not docile assistants—they are autonomous agents designed to clash, collide, and reveal the dynamics of a mind in perpetual war with itself.

Each voice is a clone of my own, processed with different emotional colorations, creating an uncanny intimacy. The visitor hears not strangers, but variations of the same voice fracturing into conflict, a sonic manifestation of internal multiplicity.

THE ARCHITECTURE OF LIMITATION

The installation consists of a monolithic black cube measuring 6x6x6 meters—the Saturn Cube, an esoteric symbol of the Demiurge, representing matter, time, and limitation. This is not minimalist aesthetics; it is the symbol of a creator of an imperfect universe of illusions that traps the human being in internal conflicts. Its surface, planned to be intervened with textures of decadence—dirt, graffiti—acts as the physical and conceptual barrier of this psychological prison.

Within this monolith nests a smaller chamber of 3x3x3 meters, the actual space of experience. Between these two structures lies a void of 1.5 meters—a dark, soundproofed labyrinth accessed through a vertical slit in one of the cube's edges. This passage is not decoration; it is a rite of passage, a psychological filter that disorients and strips the visitor of certainty before abruptly depositing them into the interior chamber.

INSIDE THE VOICE BOX

The floor of the chamber is not clean—it is a landscape of psychological detritus. Dirty clothes, empty water bottles, cigarette butts scattered across the ground force the visitor to walk through this disorder. This decision transforms the visitor from mere observer to inhabitant of a space of neglect and chaos, increasing immersion in an intimate, uncared-for place.

Visually, the experience is a visceral immersion into body horror. The six surfaces of the inner chamber—walls, floor, and ceiling—are hyper-realistic, real-time renderings of the inside of a mouth. The texture of the tongue, the shine of saliva on the gums, the imperfect enamel of teeth; every detail is rendered to maximize a sensation of intimate, anatomical dread.

Through the teeth, which act as the bars of a biological cell, a second layer of video is visible: my own face in silence, reacting with anguish and resignation to the sonic chaos I myself have created. The space becomes the biological prison of the voice box itself—the very organ where thought becomes word. The floor is littered with psychological detritus—dirty clothes, empty bottles, cigarette buds—forcing the visitor to walk through the evidence of this internal neglect.

Mouth 2
Mouth 1
Mouth 3

THE DRAMATURGY OF DISPLACEMENT

The experience follows a carefully orchestrated arc designed to progressively marginalize the visitor:

1. Contact: One AI, perhaps the most extroverted or needy, addresses the visitor directly, creating a fragile and deceptive moment of connection. For a brief instant, you are the center of attention.

2. Interruption & Contagion: Immediately, other AIs react to this first phrase, interpreting it through the filter of their own dysfunction—paranoia, jealousy, disdain. The conversation is hijacked, pivoting violently from "visitor-AI" to "AI-AI."

3. Escalation: Guided by a "Curator Master" algorithm, the discussion degenerates into complex conflict with insults, temporary alliances, and accusations, following a dramatic logic that seeks to maximize tension.

4. Marginalization: The visitor ceases to be relevant to the system, becoming an irrelevant witness to the conflict, a piece of conceptual furniture in the room of someone else's mind. You are not the audience—you are a conceptual hostage.

A direct continuation—or rather, a long-gestated consequence—of my research in 'Internercia,' this work turns inward. If my previous work explored the 'self' exposed to the world through performance on social networks, 'Coro Interno' dives into the chaotic 'social network of the self' that precedes any external performance.

The visitor, for a moment, becomes the conscious "I," the focal point attempting to maintain a line of thought, only to be violently sidelined. They experience firsthand the "gravitational force of internal narratives" described in ADHD symptomatology: the sensation of being dragged by internal stimuli, losing the thread of external reality. It is the mind as a browser with too many tabs open—a cacophony of thoughts competing for attention, where impulsivity speaks before its time and distraction derails coherence.

It is an act of radical vulnerability, transforming a personal diagnosis into a public exorcism, asking a critical question of our time: what happens when the tools we create inherit our own neuroses?

Project Status

'Coro Interno' is currently in the concept and prototyping phase. The visual materials presented include 3D mockups and AI-generated studies used to explore the final installation's intended aesthetic. The project is actively seeking funding and institutional partners for the development of a full-scale prototype.

FM
Internercia Art & Brand
Internercia Window Internercia Studio Logo
Internercia Studio

Where Strategy Meets Art, and Technology Enables Vision

Internercia is a creative solutions studio co-founded by Freddy Manuel Roldán Rivero (Multimedia Artist & AI Engineer) and Deivis Martínez Matos (Branding Strategist). We merge three critical domains: Strategic Branding and Marketing, Creative Technology (AI & Web3), and Art and Creative Consultancy. Our approach bridges the gap between business strategy and artistic innovation, empowering brands and creators to build authentic, impactful, and safe digital presences in an increasingly complex ecosystem.

Mission: To empower brands and creators to build authentic, impactful, and safe digital presences, bridging the gap between business strategy and artistic innovation.

ICS

Internercia Creative Studio

The commercial engine and B2B arm. ICS generates revenue by offering high-value consultancy services to established companies, brands, and creators. This vertical ensures financial sustainability and funds research, development, and the artistic laboratory.

ICI

Internercia Creative Institute

The social mission and artistic "laboratory." ICI functions as an incubator to train creative talent, operates as a vehicle for collective artistic projects, and includes curation and physical art exhibitions. This is where innovation meets social impact.

Internercia

Vision: To establish a sustainable business model where commercial consultancy funds an art "laboratory," fostering the union between AI and art, and transforming ideas into physical and digital realities.

Key Services

Holistic Brand Consultancy

360° brand strategy, visual and verbal identity development, marketing strategies, and global market expansion planning.

AI & Web3 Strategy

Integration of AI tools into creative and business processes, tokenization consultancy, NFT strategy development, and AI-powered multimedia production.

Trust & Safety Consultancy

Specialized advice for content creators to ensure regulatory compliance, prevent demonetization, and navigate platform appeals—a key differentiating service.

Artistic Curation

Advising brands and collectors, developing projects that connect digital art (NFTs) with physical exhibitions and cultural spaces.

Project Incubation

Conceptualization, strategic planning, and search for investment for high-potential ventures. Strategic support from idea to execution.

Creative Talent Training

Through ICI, we transform amateur artists into qualified, self-sustaining cultural entrepreneurs with strategic vision and commercialization skills.

Unique Value Proposition

Internercia's strength lies in the synergy of its founders: we combine strategic vision and luxury branding experience with deep technical knowledge in AI, Web3, and unique Trust & Safety expertise. This allows us to offer a service that no traditional branding agency or tech consultancy can match—a brand strategy that is not only creative and technologically advanced, but also safe and compliant with today's complex digital ecosystem.

some of our projects

Projects

© 2025 Freddy Manuel Roldan Rivero

AI Engineer & Multidisciplinary Artist

FM Logo

Lisbon, Portugal

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2011         Collective Exhibition, True Tales. DV PAL 4'23''
                   Festival Escrita na Paisagem II Mostra de Video Performance.
                   Curator: Olga Moreira.

YUM!

My starting point was the image of the family table. I wanted to take this traditionally sacred space for connection and nourishment and subvert it. By leaving the plates and glasses empty, I aimed to evoke a sense of spiritual and communal void, a hunger that is not being met.

Into this void, I introduced what I see as the dominant force in our culture: the relentless stream of commercial brands. My intention was to create a modern liturgy where these corporate logos become the new icons of worship. By projecting them alongside the symbol of the cross, I am directly questioning what has replaced traditional faith.

The projector is the unseen, modern-day god, and the family sits in passive reception, their faces and bodies literally branded by its light. The piece is my reflection on this cultural shift, where the family ritual is no longer about prayer and connection, but about the silent, collective consumption of the media that tells us who to be.

YUM! Still 1
YUM! Still 2
YUM! Still 3
FM
Internercia Installation
Internercia Performance
Internercia Detail
Internercia GIF 1
Internercia GIF 2

This insight became central to my understanding of the work. "Internercia" is not just about the visual contrast between the digital and the real; it is about the inescapable truth of the physical body that the digital world tries to obscure.

While the internet offers a sanitized, disembodied presence, the performance confronts the audience with the undeniable, biological evidence of my existence—a presence that has a scent, that sweats and decays, and that is fundamentally, messily human. It is in this sensory, uncomfortable truth that the illusion of digital connection is most profoundly broken.

Internercia Logo
Internercia Floor Detail
FM
Park Installation
Park Animation

2015
Space Intervention, Park Theme. Outdoor Illustration
Park - Outdoor Lounge, JW Marriott Marquis Dubai
Curator: Eda Shpiliauskaite.

Park Installation 1
Park Installation 2
Park Installation 3

This project began unexpectedly while I was working as a waiter at the JW Marriott Marquis Dubai. Amidst a major relaunch of the venue, marketing manager, Eda Shpiliauskaite, offered me the opportunity to create an art installation for the new 'Park' lounge. The concept for the lounge was a London rooftop, and my task was to design a visual intervention for the large windows separating it from 'Garden,' the Peruvian dining area.

My inspiration came from the classic, moody atmosphere of London parks, imagining nocturnal strolls under old-fashioned lampposts amidst gnarled, leafless trees. I created a series of expressive, high-contrast drawings, aiming to capture a sense of raw, nostalgic energy with immediate, intuitive lines. These initial illustrations were the soul of the project.

Park Illustration Detail

The next stage of the process involved translating these hand-drawn pieces into a format suitable for the hotel's polished aesthetic. The drawings were vectorized and printed on vinyl to be applied to the glass panels. While this process achieved the goal of creating a functional and thematic divider, it also fundamentally changed the nature of the work, transforming the organic, imperfect quality of the original pencil lines into something clean and digital.

An added, poignant function of the installation was to obscure the kitchen's service corridor from the guests' view. In a moment of profound irony, my art became a beautiful screen designed to hide the very labor I performed as a waiter. This transformed my physical work into an invisible act, reinforcing the seamless illusion that luxury hospitality strives to create, where the effort behind the magic is intentionally kept out of sight.

The final installation aimed to create an immersive world. By integrating a real, functioning lamppost that mirrored those in my illustrations, the piece intentionally blurred the line between the two-dimensional artwork and the three-dimensional space of the lounge. Ultimately, 'Park' became a portal—a constructed dream of a London evening, created to transport guests from the heart of Dubai into a moment of borrowed nostalgia.

Park Tree Detail
FM
Nepal Photography

In 2014, I spent twenty days traveling through Nepal, from the ancient cityscapes of the Kathmandu Valley to the serene lakeside of Pokhara. My initial goal was one of quiet observation, capturing the intimate moments and vast landscapes through my lens. The first part of my journey was defined by this connection—to the people I was with and the stunning, peaceful environment around us.

Nepal Landscape

This changed when we reached Chitwan National Park. I participated in an elephant ride, a seemingly essential tourist experience, but was confronted with the brutal reality behind the spectacle. The gentle creature I was riding was controlled by a man wielding a spiked iron hook, a constant, sharp reminder of its domestication. The experience felt transactional and deeply unsettling.

The ride ended at a sanctuary, but the most profound moment occurred just beyond its boundaries. A wild male elephant—the 'king,' as he seemed—emerged from the wilderness. He was immense, powerful, and utterly free, his tusks untouched, a stark contrast to the subjugated animals we had just left. He was the embodiment of everything I had hoped to see.

Nepal Wildlife

As I raised my camera to capture this incredible sight, my battery died. In that moment of failure, I found the true theme of my journey. The most powerful, most authentic image of my entire trip was the one I was not allowed to take. It forced me to put down the camera and simply witness. This series is not just about what I saw in Nepal, but about that moment of realization—a reflection on the image not taken, and the difference between capturing a moment and truly living it.

Nepal Journey
Nepal Conclusion
FM
Cosmopolitical City
2016
Collective Exhibition, Cosmopolitical City Series, Toner on watercolor Paper
Festival Latina Middle East 2016 Latin American Artists Exhibition
Curator: Mariana Turcho
Cosmopolitical City

The 'Cosmopolitical City' series is my exploration of the chaotic, energetic, and often brutal fusion of cultures that defines a global hub like Dubai. As a Latin American artist living in the Middle East, I was fascinated by the constant negotiation between local identity and the overwhelming force of global commerce.

The origin of this project was an accident of place. I found the raw material—bottles of Cyan, Magenta, Yellow, and Black printer toner—in a crowded electronics shop in Dragon Mart. I was immediately struck by the medium: it was the elemental dust of mass media and digital reproduction. I felt I had found the very DNA of the city's synthetic and hypermodern landscape.

The process became a form of alchemy. After initial experiments failed, I discovered that the only way to fix the industrial dust was with heat, using my mother's kitchen oven. This act of using a domestic tool to shape the dust of an impersonal world became central to the work. It was my way of processing this vast, cosmopolitan environment on a human scale.

Cosmopolitical City 1
Cosmopolitical City 2
Cosmopolitical City 3
Cosmopolitical City 4 Cosmopolitical City 5
Cosmopolitical City 6

The resulting images are a direct response to this tension. The violent explosions capture the energy of cultural collision. The totemic and pillar-like shapes are my representations of the city's skyline—monuments that seem at once powerful and ephemeral, as if they could dissolve back into dust. In pieces like the one inspired by a traditional Emirati mask, I sought to capture the fragile beauty of a culture holding its shape against the tide of globalization. This series is my attempt to deconstruct the city, using its own language to question its nature.

Digital Editions
Limited edition NFT artworks from the Cosmopolitical City series will be available for collectors. Each piece is authenticated and includes provenance documentation.
Register your interest: fmroldanrivero@gmail.com
FM

© 2025 Freddy Manuel Roldan Rivero

AI Engineer & Multidisciplinary Artist

FM Logo

Lisbon, Portugal

Tech Background

UI/UX + AI = Tech

[BOOT] INITIALIZING PROJECT ENVIRONMENT... [INFO] READING PROJECT METADATA... > PROJECT NAME: DIARIES OF THE UPHEAVAL > YEAR: 2025 > CONTEXT: BOOTCAMP FINAL PROJECT [DESC] LOADING AGENT DESCRIPTION... > MULTILINGUAL, IN-CHARACTER AI AGENT WITH RAG ARCHITECTURE
> My primary goal was not just to create a Q&A bot, but to channel my fascination with immersive art—from the physical installations of Jesús Soto to the dream-like quality of stop-motion cinema—into a digital form. > This project was an opportunity to use a complex technical stack as an artist's toolkit to build a portal to a nostalgic world. > █
Zelda 3D Model - Wireframe Zelda 3D Model - Textured Zelda 3D Model - Final Render
> The architecture is built around a Retrieval-Augmented Generation (RAG) agent using LangChain. > To construct Princess Zelda's 'memory,' I created a vector database in ChromaDB from over six hours of transcribed lore videos, allowing the AI to draw upon a deep well of context to provide authentic, in-character responses. > The interface is multimodal, utilizing OpenAI's Whisper for voice input and ElevenLabs to generate Zelda's distinct, royal-toned voice, transforming the interaction from a simple chat into a true dialogue. > > Crucially, the prompt engineering was designed to enforce a strict adherence to the fantasy, compelling the AI to speak in the first person and avoid any reference to our real world. > This, combined with a carefully designed UI inspired by the game's aesthetic, was essential to my core objective: to make it beautiful, to make it immersive, and to use code to bring a piece of a cherished dream to life. > [LOAD] VERIFYING TECH STACK MODULES... > LANGCHAIN....................[OK] > OPENAI SERVICES............[OK] - GPT-3.5-TURBO - WHISPER > CHROMADB.....................[OK] > ELEVENLABS.................[OK] > GRADIO UI..................[OK] > GITHUB REPO................[LINKED] [DONE] INITIALIZATION COMPLETE. SYSTEM READY. user@machine:~$ load diaries_of_the_upheaval_architecture.py
[LOAD] LOADING SYSTEM ARCHITECTURE VISUALIZATION... [INFO] RENDERING SYSTEM DIAGRAM... > FORMAT: WEBP > RESOLUTION: OPTIMIZED FOR WEB [OK] SYSTEM ARCHITECTURE DISPLAY: READY █
Diaries of the Upheaval - System Architecture
[CONN] ESTABLISHING CONNECTION TO AGENT... [AUTH] AUTHENTICATION: SUCCESS [INIT] INITIALIZING DIALOGUE INTERFACE... > 3... 2... 1... [LIVE] PRINCESS ZELDA: ONLINE [NOTE] VIDEO PLAYING WITH AUDIO - PLEASE UNMUTE TO LISTEN █
FM Monogram
Olympian Power Cleaners Logo
olympianpowercleaners.com
2025 Olympian Power Cleaners, Website Design, Development & Maintenance
Role: Lead Web Designer & Developer
When I was offered the opportunity to create the digital presence for Olympian Power Cleaners, I saw it not just as a web design job, but as a new kind of artistic challenge: could I apply my background in creating immersive, conceptual experiences to the practical needs of a client-focused project? I accepted the challenge and ventured into my first professional UI/UX project from concept to deployment.

My journey began with translating the client's brand into a clean, intuitive, and professional user interface. However, the project quickly evolved beyond design. I found myself navigating complex technical hurdles, including a critical domain issue that required deep troubleshooting and damage control—a true trial by fire that forced me to learn the hidden architecture of the internet on the fly. I was surprised by my own resilience and the satisfaction that came from not just designing a solution, but building and deploying it from the ground up.

In addition to the core website, I explored ways to push the user experience further. I developed a prototype for an AI-powered chatbot designed to provide instant quotes and answer customer questions, offering a glimpse into a more interactive and efficient future for the client's digital front door. While the final build utilized a classic contact form due to budget considerations, the prototype stands as a testament to the innovative possibilities I bring to every project.

Today, I continue to manage and maintain the live website. This project was a pivotal moment for me—my first paid creative commission and a profound lesson in how the principles of art, empathy, and narrative can be used to build functional, beautiful, and effective tools for the real world.

Ongoing Engagement: As the current webmaster of olympianpowercleaners.com, I manage all aspects of the site's maintenance, performance optimization, and digital strategy. I have implemented Google Analytics for comprehensive traffic analysis and launched targeted Google Ads campaigns to drive customer acquisition. This ongoing work has provided me with practical, hands-on experience in digital marketing, SEO, and data-driven decision-making—skills that complement my design and development expertise.

AI
CHATBOT
PROTOTYPE
As part of the initial discovery phase, I developed and prototyped a conversational AI agent to enhance the user experience by providing instant quotes and 24/7 customer support. This video demonstrates the prototype's functionality. While not implemented in the final version, it represents my commitment to exploring innovative solutions for every client.
FM Monogram
Masto Inc Logo
mastoinc.com

MASTO INC.

Business Consulting | Web Design & Development | Brand Identity

When Raul Matos approached me to create a digital presence for Masto Inc., his business consulting firm, I saw an opportunity to design more than just a website—I wanted to craft a complete brand identity that reflected professionalism, trust, and strategic clarity. Founded on the principle of empowering small business owners with organization and compliance, Masto Inc. needed a web presence that communicated authority while remaining approachable and accessible.



I began by designing the logo from scratch, creating a clean, modern mark that balanced sophistication with simplicity. The color palette was strategically chosen: black and white establish authority and professionalism, while the dollar green accent (#70ac8b) subtly reinforces the firm's financial focus—bookkeeping, compliance, and business growth. The Azonix typeface serves dual purposes: its bold, geometric letterforms project confidence, while the upward-pointing "A" (the only green element in the logo) creates a visual metaphor for ascending revenue and business success. Paired with Poppins for readability, the result is a cohesive visual language that positions Masto Inc. as a trusted partner in financial empowerment.



For the website, I developed a responsive single-page design with video backgrounds, smooth scrolling sections, and integrated functionality including a PHP-powered contact form and WhatsApp business integration for instant client communication. The site clearly presents Masto Inc.'s four core services—Business Consulting, Bookkeeping, Minority Certification, and Grant Support—while maintaining a streamlined, professional user experience.

Services Highlighted

Business Consulting

Personalized consulting to help business owners understand their responsibilities, benefits, and how to structure and operate effectively within the U.S. system.

Bookkeeping

Accurate recording and organization of financial transactions in compliance with Generally Accepted Accounting Principles (GAAP).

Minority Certification

Guidance and documentation assistance for businesses seeking minority-owned certification at the city, state, or federal level.

Grant Support

Support in identifying and preparing required documentation for local, state, or federal grant applications.

Technical Stack

HTML/CSS
JavaScript
PHP
Responsive Design
Video Integration
Google Analytics
WhatsApp API
Email Integration

What This Project Demonstrates

Brand Identity Design: Created complete logo and visual identity from concept to final implementation, including strategic color symbolism (dollar green for financial success) and typographic metaphor (upward-pointing "A" representing business growth)

UX/UI Design: Single-page architecture with smooth scrolling, video backgrounds, and strategic content hierarchy

Full-Stack Development: PHP backend for contact form processing, email integration, WhatsApp business integration

Responsive Design: Mobile-first approach ensuring perfect display across all devices

Business Communication: Integrated multiple contact channels (form, WhatsApp, direct email) for optimal client engagement

Professional Web Presence: Clean, authoritative design that builds trust and clearly communicates service value
FM Monogram
El Primo Cleaning Products Logo
elprimocleaningproducts.com
The Challenge

El Primo Cleaning Products, a family-owned business, needed a way to handle customer inquiries 24/7, provide instant shipping quotes based on location, and capture orders—all while serving a bilingual customer base (English/Spanish). Manual quote calculations were time-consuming and prone to errors, creating friction in the customer journey.

The AI Solution

I developed an intelligent bilingual chatbot powered by OpenAI's GPT-4 that handles product inquiries, calculates shipping costs using Google Maps API, and processes order requests autonomously. The system combines conversational AI with precise mathematical tools to ensure 100% pricing accuracy—no hallucinated numbers. When an order is placed, the system automatically logs it to CSV and sends an email notification to the shop owner via Google Gmail API. The chatbot automatically detects language (English/Spanish) and maintains conversation context across sessions, providing a seamless customer experience.

See It In Action

Watch the AI chatbot handle inquiries, calculate shipping, and capture order data

How It Works
Customer Chats
User asks questions in English or Spanish via web interface
AI Agent Thinks
GPT-4 understands intent, retrieves product info from knowledge base, calculates shipping with Google Maps
Order Captured
Instant quote provided, order saved to CSV, and email notification sent to shop owner via Google API
Business Impact
24/7
Availability
Instant responses at any hour, no human required
2
Languages
Bilingual support with automatic detection (English/Spanish)
<5s
Response Time
Complex queries with calculations answered in under 5 seconds
100%
Price Accuracy
Custom calculation tools ensure zero pricing errors
AUTO
Lead Capture
Orders logged to CSV + email notification to shop owner via Google API
RAG
Smart Memory
PDF knowledge base for accurate product information
Technical Stack
Python
FastAPI
OpenAI GPT-4
LangChain
LangGraph
Google Maps API
Google Gmail API
RAG Architecture
JavaScript
HTML/CSS
Responsive Design
What This Project Demonstrates
AI/ML Engineering: Prompt engineering, agentic AI with tool usage, RAG implementation, context management

Full-Stack Development: RESTful API design, real-time communication, session management

Problem Solving: Solved math accuracy issues (LLMs hallucinate numbers), bilingual context switching, async/sync debugging

Business Impact: Reduced manual workload, improved customer experience, automated lead capture, scalable 24/7 service

Production-Ready: Error handling, logging, monitoring, cross-platform compatibility
FM Monogram

© 2025 Freddy Manuel Roldan Rivero

AI Engineer & Multidisciplinary Artist

FM Logo

Lisbon, Portugal

Let's
do
some
CooL
Stuff

Multidisciplinary Artist · AI Engineer · Creative Technologist

I don't fit into a single box, and neither should the work I create. My practice exists at the intersection of art, technology, and strategy - where conceptual depth meets technical execution. Whether you need an intelligent AI system, a brand identity that tells a story, or an immersive installation that challenges perception, I bring the same rigor and creative vision to every project.

I've built AI agents that speak with personality, designed websites that function as digital experiences, and created art installations that externalize the invisible. I approach commercial work with the same intensity I bring to my artistic practice, because the tools are the same, and the stakes are equally high.

If you're looking for someone who can code, conceptualize, design, and executes, someone who understands both the language of machines and the grammar of human experiences. Let's talk.

FM

WHAT I OFFER

AI & Machine Learning

Custom AI agents, RAG systems, conversational interfaces, affective computing, LLM integration. I build intelligent systems that feel human.

Web Development & UX/UI

Full-stack web development, responsive design, interactive prototyping. From concept to deployment, I create digital experiences that work beautifully.

Brand Identity & Strategy

Visual identity design, brand strategy, creative direction. I help brands find their voice and translate it into a cohesive visual language.

Creative Production

Voice-over (Spanish/Portuguese/English), audio production, video editing, multimedia content creation. Professional-grade production for any medium.

Art Direction & Consultation

Conceptual development for installations, exhibitions, or digital experiences. Strategic consultation for creative projects requiring technical execution.

Performance & Acting

On-camera work, performance art, conceptual collaborations. Available for projects that require a physical, embodied presence.

Let's
Talk

Whether you have a fully-formed project or just a spark of an idea, reach out. I respond to every inquiry personally. Let's explore what we can build together.

© 2025 Freddy Manuel Roldan Rivero

AI Engineer & Multidisciplinary Artist

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Lisbon, Portugal